Apartment-Based Bookstore

Posted on July 14, 2011 by Scott Esposito

This has nothing to do with translation but is too awesome not to share. Via The Paris Review:

Watch this beautiful video about Brazenhead Books, a secret bookstore that’s been tucked away in Michael Seidenberg’s apartment on the Upper East Side ever since the rent for his original retail space in Brooklyn was quadrupled. (Jonathan Lethem used to work there.) “This would have not been my ideal,” he says. “I wouldn’t have thought I want to have a bookshop in a location no one knows about.” But Brazen says it’s a continuation of being the kind of bookseller he wants to be—not on the street, not at book fairs, but inside, the shelves lined with first editions, knickknacks, and, one hopes, a cat.

There's No Place Like Here: Brazenhead Books from Etsy on Vimeo.

And here's a video showing how much work it takes to open a bookstore.